How to Use LinkedIn for Marketing
In today’s fast-paced world, it can be challenging to keep up. Technology is constantly changing, and innovations are popping up left and right. We all need a way to stay on top of the latest trends to provide our customers with the best service possible. LinkedIn offers many features that can help you do just that! Let’s explore some of them together!
Create a Company Page
Adding a company page to LinkedIn can be very beneficial, both for your work and marketing purposes. This will allow you to share the information from your blog posts from Facebook directly onto LinkedIn! You can also use a company profile to create a professional resource that people can visit whenever they want advice on topics relevant to your industry or business.
Add a LinkedIn Button to Your Website
Adding a LinkedIn button to your website is another easy way for people to follow you on LinkedIn. When someone clicks the button, they will be immediately directed to your company page, where they can easily follow you and keep up-to-date on all of your latest news.
Connect with Your Audience Using LinkedIn Groups
LinkedIn offers excellent opportunities to connect with your audience through its “groups” feature. You can join any number of groups that focus on the topics relevant to you and your business. Be sure to engage in conversations by asking questions or sharing helpful tips! Don’t forget, the more you engage with people on LinkedIn, the more familiar they will become with your brand!
Promote Your Blog Posts
Since you have a LinkedIn company page, why not use it to promote your blog posts? When you publish a new post on your blog, share the link onto your company timeline. People who are following you on LinkedIn will see the post in their feed and read all about it! This feature is a great way to get the word out about your new blog post and let people know about your business.
Follow Industry Influencers
One of the best ways to stay up-to-date on what’s going on in your industry is to follow relevant influencers. You can do this by using LinkedIn’s “People Also Viewed” feature. This tool will show you the latest content that your industry influencers have posted, which can help inform your blog posts and let you know what people are talking about in your industry.
LinkedIn has many great features that can help you with marketing and stay up-to-date on current relevant events to your industry or business. Be sure to check out this professional resource and explore some of the ways you can use LinkedIn to market your product!